The applications on Ethereum are run on its platform-specific cryptographic token, ether. During 2014, Ethereum had launched a pre-sale for ether which had received an overwhelming response. Ether is like a vehicle for moving around on the Ethereum platform, and is sought by mostly developers looking to develop and run applications inside Ethereum. Ether is used broadly for two purposes, it is traded as a digital currency exchange like other cryptocurrencies and is used inside Ethereum to run applications and even to monetize work. The current market cap of ether (ETH) is now more than Ripple and Litecoin although its far behind bitcoin (BTC).
Regulation. It's the only way to bring the BTC markets under control, push out the criminal element, and make them safe for commercial interests to enter. While some investors see the upcoming regulatory crackdown as a death knell of the Bitcoin, it should actually do the opposite and finally reign in the currency's wild value fluctuations. Just as the crash of the poorly monitored sub-prime mortgage market led to the Great Recession, allowing the Wild West days of Bitcoin trading to continue will only lead to more and bigger crashes.
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